Hawaii Visitors Bureau Hires Mainland Social Media Firm

Shift Communications

The Hawaii Visitors & Convention Bureau has hired SHIFT Communications as its Social Media Agency of Record. The HVCB is a nonprofit organization that promotes Hawaii’s islands to travelers throughout North America. SHIFT Communications is an award-winning integrated communications agency with offices in Boston, NYC and San Francisco.

SHIFT Communications will work with the HVCB to build and implement strategy across the organization’s social media platforms. SHIFT will also work with the HVCB and its partner agencies to unveil and promote a new campaign in 2015, enhance content creation and launch several new initiatives to engage advocates and influencers across social channels.

“We are excited to have the opportunity to work with the HVCB in support of their social media efforts for 2015,” said Victoria Boed, Vice President of Account Services at SHIFT Communications. “Given Hawaii’s incredibly storied culture and vast appeal to a diverse range of travelers across the continent, we’re honored that HVCB has selected us as its partner to help showcase this incredible destination.”

“Social media is an important pillar of HVCB’s new, integrated marketing campaign putting our social fans in the limelight,” says Michael Ni, Digital Strategist at HVCB. “Our partnership with SHIFT will help us better reach and engage our resident and visitor social advocates who take thousands of photos and videos of their Hawaii experiences. These posts are shared with family and friends helping us reach potential visitors to the destination.”

About the HVCB

The Hawaii Visitors and Convention Bureau represents the Islands of Hawaii in the highly competitive arena of destination marketing. The mission of the Hawaii Visitors and Convention Bureau is to create sustainable, diversified, travel destination demand for the Hawaiian Islands. The strategic principles of innovation, integration, inclusion and accountability serve as the foundation of HVCB’s marketing direction. HVCB is a private, non-profit, 501(c)(6) corporation. It is truly a public-private partnership: a marketing organization with visitor-industry and general business representation, government funding, Island Chapters which promote the interests of the individual counties, and specialized divisions which focus on vertically integrated areas of expertise.

About SHIFT Communications

With a dedication to innovation in communications and social media, SHIFT Communications is an award-winning, privately held national public relations firm that represents some of the best-known technology, consumer and consumer technology brands, including McDonald’s, Toyota and AOL as well as numerous groundbreaking startups. The Agency’s 135 employees are located in the Boston, New York and San Francisco metros. For more information on SHIFT’s public relations, marketing technology and creative programs, visit

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