Hawaii Social MediaHawaii Social Media was created to track the social media space in Honolulu. The aim is to highlight local social events, social media marketing campaigns, social media professionals, and notable coverage or analysis of social media practices.

Hawaii Social Media is part of the Hawaii Hui. Founded in 1994 by Ryan Kawailani Ozawa, Hawaii Hui LLC (formerly Leahi.Net) is the largest and longest-running blog network and online publishing group in the Aloha State.