Filmmakers Tap Social Media Influencers to Foster Philanthropy
The sponsors of a new documentary, “Save the Reef,” are trying to re-imagine how philanthropy works in the social media age.
Karmagawa, a charity community formerly known as the Timothy Sykes Foundation, works alongside over 30 charities raising money through merchandise sales â€“ 80% of which are donated to philanthropic projects. The company hires talented young artists and social media influencers to spread awareness about key issues to younger generations.
Theyâ€™re turning to the social media generation to change how philanthropy works