State Foundation Backs Social Media Courses

Pacific New Media

The Hawaii State Foundation on Culture and the Arts is backing a series of workshops for Pacific New Media at the University of Hawaii.

Tara CoomansTara Coomans (@taracoomans), president of the Hawaii chapter of the international Social Media Club, has a session next week titled “Social Media Primer,” and costs $55. It will be held Wednesday, Sept. 19, 2012, from 6:00 to 9:00 p.m. at Krauss Hall, Room 012. The description reads:

What is social media and why is everyone saying its revolutionized communication? Who is really using these tools (the answers may surprise you!) and what are practical uses for our live and business? This is a great introduction to social media, if you`re just starting out or curious about whether social media is right for your business.

Coomans offers “smart, savvy, and creative social media marketing consulting” as Akamai Marketing.

In October, Gwendolyn Wotz (@gjwahine) and Karen Weikert (@karenweikert) will lead a workshop titled “Doing Business Socially on Facebook.” It costs $55, and will be held on Saturday, Oct. 6, 2012 from 9:00 a.m. to noon in Kuykendall Hall room 303:

Your business has a Facebook page, now what? How do you find and build an audience? Find out what it takes to be visible on Facebook and how to build a vibrant community through outreach and engagement, who to talk to and how. Engagement is the magic `key to the city` but it takes time. Step through time-saving and helpful tools, get insider tips and, during demonstration, analyze your page and make adjustments real-time.

Weikert and Woltz are the co-founders of Wahine Media, a local social media agency. They spend their days “ghost tweeting,” posting on behalf of clients and training businesses on the best practices of social media.

In November, Coomans is presenting “Blogging for Business,” for $50. It will be held Thursday, Nov. 8, 2012, at the same time in the same room:

Blogs have provided millions of people with a voice to communicate to the world. More than just a personal diary, blogs have enhanced many businesses’ communication strategies. Learn how blogging can advance your business and review best practices for your business blog.

Also that month, Rob Bertholf (@rob) will present “Social Media Marketing: Developing an Effective Strategy. Priced at $55, it will be held Thursday, Nov. 29, 2012 from 6:00 to 9:00 p.m. in Krauss Hall room 012:

Get results through Social Media Marketing. Craft a results-driven social media strategy for your business or organization. Advanced techniques allowing you to turn a social media profile into a marketing tool are introduced. Learn which social networking sites and social media tools are appropriate for reaching your target audience, as well as strategies for increasing conversion.

Rob is the founder of ClearlyM, a “transparent marketing” firm. He has written applications used at the Pentagon, has invented and patented a content management system used by clients such as Domino’s Pizza and Jamba Juice, developed over a dozen WordPress plugins, and launched over 1,000 websites during his career.

For more information and to register, visit the “Social Media” track on the PNM website.

Ryan Ozawa

Ryan Kawailani Ozawa has immersed himself in new technologies and online communities since the days before the web. From running a dial-up BBS in the early '90s to exploring today’s dynamic world of "Web 2.0" and social media, he has long embraced and evangelized the ways in which technology can bring people together.