Survey on Small Business Social Media Use
University of Hawaii graduate student Felicia Durant (@feleesh) is conducting a survey of small businesses in Hawaii, looking to examine their use of social media.
Durant is seeking a Master’s degree in communications.
“The purpose of the project is to identify the current uses and perceived effectiveness of social media as a public relations platform for small businesses in Hawaii,” she writes. “The results from this study will help identify strengths and weaknesses in the current uses of social media by Hawaiiâ€™s small businesses, upon which future improvements might be made in online marketing strategies.”
Participants should be people who “identify as the primary operator of a small business’ social media website(s),” and are at least 18 years of age. Personal information is not requested, but information on the business is needed. Still, business information will not be disclosed, apart from what’s required by research oversight groups.
Durant says she doesn’t know if the final paper will be published, but that she will make it available to those who participated… perhaps the best incentive to do so.
“I will make it available for the participants to read and hopefully benefit from the findings,” she says. “I’m hoping for the study to be completed and made available to everyone by this fall!”
You can take the survey here: